Enjoy unique travel experiences where luxury, adventure and spirituality meet!


Clouds part, revealing an ancient mountain temple. A setting sun bathes red desert rocks in a golden glow. A balloon sails over an African savanna, far above migrating herds. The call of a loon perfects the tranquility of a still lake in Ontario’s northland.

Interested? Perfect. You’re one of us.

We are a small, select group of travellers who seek unique experiences that touch our heart and rejuvenate our spirit. We seek places that offer calming serenity, soulful beauty, and deep-rooted connections to the natural world or ancient cultures.

These are Divine Destinations.

The Divine Destination Collection offers a carefully curated selection of life-changing travel adventures. Simply select the dream and the destination and leave the arrangements to us. We promise to surpass your expectations for luxury and comfort, while immersing you in the magic and wonder that comes from uncommon encounters that connect you with local culture, people and lore.

Let the journey begin.

Each Divine Destination experience includes…

LUXURY: Unwind in an elegant room with fine linens. Dine under the stars, or beside the crashing surf. Ask for some personal pampering—it’s what we’re here for.

ADVENTURE: Push your boundaries. Rediscover your wild side. Create memories that last a lifetime.

SPIRITUALITY: Re-connect to yourself and the world through the power and beauty of your surroundings.

Deb Niven

Visionary and Connection Maker


Deb is a true visionary and expert at making connections that can turn visions into reality. After spending a number of years in the travel industry, in 1986 she took on the role as the first employee at Wynford, which today is the largest Meetings and Incentive Travel company in Canada.

Today Deb is co-president at Wynford, and under her guidance and leadership, Wynford has grown to 40 clients, 80 employees, and most impressively, to a company with $70 million in annual sales.

Ever the entrepreneur, Deb took her vision for all things luxurious and her passion for balance and spirituality to also develop The Spirit Yoga Studio and Wine Lounge whose mantra is defined as “where wellness meets wicked in joyful harmony.”

And of course, The Divine Destination Travel Collection is Deb’s newest love and co-creation. The refined travel concept gives Deb the opportunity to shine again, marrying her expertise in incentive travel with her passion for luxury, adventure and meaningful experiences that touch the soul.

In her words… “The creation of The Divine Destination Collection allows me to do what I personally love to do for a living, and that is to travel in comfort and luxury, while experiencing the spiritual aspects of each destination and having a ton of fun!

My intention with this business is to provide incredible experiences to other curious, like-minded people. I am passionate about bringing a business to life that is unique, yet totally aligned with who I am. Spirituality is in my DNA! I love the journey of self-discovery while exploring fabulous new destinations around the world, and always in luxury, comfort and style.

At the same time though, my friends would tell you that I do love to let my hair down and have a heck of a good time either attending or hosting a great party. Not to mention piña coladas and getting caught in the rain…I look forward to discovering the world while experiencing luxury, adventure and spirituality together with you.”

Allison Frame

Chief Luxury, Adventure and Relationship Officer


Allison was born with travel wanderlust in her blood. While growing up, her father’s job took the family from Canada to Mexico to Japan and back again. Those experiences shaped Allison’s curiosity and developed her insatiable taste for travel.

With Allison’s globe-trotting childhood, perhaps it was only natural she follow a career centered around the travel business.

Since 1988, she has worked for two of the largest Meetings & Incentive Travel companies in Canada. She also spent an exciting time living in central Mexico where she freelanced and travelled on-site to handle the myriad of critical details required to ensure flawless trips for her clients (a standard in the corporate world of Incentive Travel).

The combination of Allison’s vast travel knowledge, paired with her innate creativity, has given her the skills to design experiences that are rich with culture, luxury and personal growth. She brings this expertise to The Divine Destination Travel Collection, providing clients with unique and fulfilling adventures that unveil the beauty of each destination.

In her words… “Travel is who I am. I thirst for new experiences and self-discovery. For me, I am most happy when travelling to unusual and awe-inspiring destinations…in luxurious comfort. I have come to the realization that we can combine luxury and spirituality, and this is what I want to share with the world!

I yearn for the new, wondrous and exotic — elephant trekking in Bhutan, temple hopping in Luang Prabang, hiking the countryside in Myanmar (though it will always be Burma to me) …what’s on your bucket list? I look forward to learning and growing with every trip and sharing those experiences with you. Let’s explore new horizons together.”

Our Company


The Divine Destination Collection is a privately-owned Canadian company that develops unique travel experiences for small groups of people over set dates to luxurious destinations around the world.

Every journey includes a little adventure, luxury accommodation, fabulous food and wine, activities that reveal the destination in interesting and customized ways, and always with whimsy, sparkle and fun.

The Divine Destination Collection is headed by Deb Niven and Allison Frame who bring more than five decades of combined travel experience through the creation and execution of high-end incentive travel programs for corporations. The duo cut their teeth designing and executing programs for the most discerning of clients, including the executives and top producers of North America’s Fortune 500 companies.

With their honed organizational skills, and appreciation for the finer things in life, Deb and Allison are now applying their expertise, artistry and passion into designing extraordinary experiences for travellers who desire the very best in travel.

“We believe travel transforms the traveler and we desire to help bring people back to their authentic selves. We do this through life-changing moments of self discovery, luxurious travel and local community sharing and interaction.”


“Our trips are meticulously designed to reflect the spiritual nature of the land and local community. While indulging in luxuries, our adventures nurture souls and introduce you to new and old lands, to traditions and cultures, all in ways that reinforce what each of us inherently knows – we are all one and the same.”


By connecting like-minded fellow travelers, journeys are organized to reveal the wonders of each destination with elements of comfort and luxury. You will come away feeling awakened with a new respect for the human experience.

Our Mission

Our Vision, Purpose and Promise to You!

  • To provide a means to grow and transform through self-discovery
  • To lead others on adventures that that touch the soul and rejuvenate the spirit
  • To provide travel experiences that encompass luxury, comfort and the finer things in life
  • To provide fun experiences infused with memories that will last a lifetime
  • To share our love of travel with other discerning, like-minded individuals

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Experience a destination like never before. Divine, sacred, celebrating beauty, sophistication and elegance. A journey that leaves you touched, moved and inspired. Thoughtful, perfectly executed and FUN. Subscribe now to learn more....

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