Why Choose Us

About Us

What are Divine Destinations?

The Divine Destination Collection offers a carefully curated selection of life-changing travel adventures. We promise to surpass your expectations for luxury and comfort while immersing you in the magic and wonder that comes from uncommon encounters that connect you with local culture, people and lore. We are a small, select group of travellers who seek unique experiences that touch our heart and rejuvenate our spirit. We seek places that offer calming serenity, soulful beauty, and deep-rooted connections to the natural world or ancient cultures.

Interested? Perfect. You’re one of us.

This video answers that question better than any amount of words could…enjoy the show!

Let the Journey Begin

Each Divine Destination experience includes…


Unwind in an elegant room with fine linens. Dine under the stars, or beside the crashing surf. Ask for some personal pampering – it’s what we’re here for.


Push your boundaries. Rediscover your wild side. Create memories that will last a lifetime.


Re-connect to yourself and the world through the power and beauty of your surroundings.

Our Company

The Divine Destination Collection is a privately-owned Canadian company that develops unique travel experiences for small groups of people over set dates to luxurious destinations around the world.

Every journey includes a little adventure, luxury accommodation, fabulous food and wine, activities that reveal the destination in interesting and customized ways, and always with whimsy, sparkle and fun.

The Divine Destination Collection is headed by Deb Niven and Allison Frame who bring more than five decades of combined travel experience through the creation and execution of high-end incentive travel programs for corporations. The duo cut their teeth designing and executing programs for the most discerning of clients, including the executives and top producers of North America’s Fortune 500 companies.

With their honed organizational skills, and appreciation for the finer things in life, Deb and Allison are now applying their expertise, artistry and passion into designing extraordinary experiences for travellers who desire the very best in travel.

Whispering Springs Wilderness Retreat, Outdoor Yoga


Deb Niven, Co-Founder



Deb is a true visionary and expert at making connections that can turn visions into reality. After spending a number of years in the travel industry, in 1986 she took on the role as the first employee at Wynford, which today is the largest Meetings and Incentive Travel company in Canada.

Learn more about Deb

Today Deb is co-president at Wynford, and under her guidance and leadership, Wynford has grown to 40 clients, 80 employees, and most impressively, to a company with $70 million in annual sales.

Ever the entrepreneur, Deb took her vision for all things luxurious and her passion for balance and spirituality to also develop The Spirit Yoga Studio and Wine Lounge whose mantra is defined as “where wellness meets wicked in joyful harmony.”

And of course, The Divine Destination Travel Collection is Deb’s newest love and co-creation. The refined travel concept gives Deb the opportunity to shine again, marrying her expertise in incentive travel with her passion for luxury, adventure and meaningful experiences that touch the soul.

In her words… “The creation of The Divine Destination Collection allows me to do what I personally love to do for a living, and that is to travel in comfort and luxury, while experiencing the spiritual aspects of each destination and having a ton of fun!

My intention with this business is to provide incredible experiences to other curious, like-minded people. I am passionate about bringing a business to life that is unique, yet totally aligned with who I am. Spirituality is in my DNA! I love the journey of self-discovery while exploring fabulous new destinations around the world, and always in luxury, comfort and style.

At the same time though, my friends would tell you that I do love to let my hair down and have a heck of a good time either attending or hosting a great party. Not to mention piña coladas and getting caught in the rain…I look forward to discovering the world while experiencing luxury, adventure and spirituality together with you.”

Allison Frame, Co-Founder




Allison was born with travel wanderlust in her blood. While growing up, her father’s job took the family from Canada to Mexico to Japan and back again. Those experiences shaped Allison’s curiosity and developed her insatiable taste for travel.

Learn more about Allison

With Allison’s globe-trotting childhood, perhaps it was only natural she follow a career centered around the travel business.

Since 1988, she has worked for two of the largest Meetings & Incentive Travel companies in Canada. She also spent an exciting time living in central Mexico where she freelanced and travelled on-site to handle the myriad of critical details required to ensure flawless trips for her clients (a standard in the corporate world of Incentive Travel).

The combination of Allison’s vast travel knowledge, paired with her innate creativity, has given her the skills to design experiences that are rich with culture, luxury and personal growth. She brings this expertise to The Divine Destination Travel Collection, providing clients with unique and fulfilling adventures that unveil the beauty of each destination.

In her words… “Travel is who I am. I thirst for new experiences and self-discovery. For me, I am most happy when travelling to unusual and awe-inspiring destinations…in luxurious comfort. I have come to the realization that we can combine luxury and spirituality, and this is what I want to share with the world!

I yearn for the new, wondrous and exotic — trekking in Bhutan, temple hopping in Luang Prabang, exploring remote Peruvian villages in the Andes Mountains…what’s on your bucket list? I look forward to learning and growing with every trip and sharing those experiences with you. Let’s explore new horizons together.”

Susan Minns




As The Divine Destination Collection’s newest team member, Susan is thrilled to be able to bring her energy and enthusiasm for world travel and marketing full circle to The Divine Destination Collection adventure.

Learn more about Susan

Susan’s journey has allowed her to use her sales, marketing and creative expertise in the world of live entertainment, hospitality and meeting and incentive travel.  In fact, Susan and Allison worked together for several years designing beautiful travel experiences for various corporate clients. The chance to explore unique destinations and create luxurious trips ignited Susan’s passion for travel both near and far.

With loads of experience and many connections, Susan feels so blessed to combine many of the things that she loves most into a fulfilling and joyous new experience.

“The opportunity to spend time with Deb & Allison and spread the word about these unique and incredible adventures is just amazing. I am looking forward to meeting this exciting group of like-minded travellers to share some unforgettable times together.”


What is Spirituality?

Spirituality is a broad concept with room for many perspectives. In general, it includes a sense of connection to something bigger than ourselves, and it typically involves a search for meaning in life. As such, it is a universal human experience—something that touches us all. People may describe a spiritual experience as sacred or transcendent or simply a deep sense of aliveness and interconnectedness.

– Taking Charge of Your Health and Well Being, University of Minnesota


Purple combines the stability of blue and the energy of red. Purple is associated with royalty. It symbolizes power, nobility, luxury, and ambition. It conveys wealth and extravagance. Purple is associated with wisdom, dignity, independence, creativity, mystery, and magic.

The colour purple holds ancient meaning of sacred wisdom and enlightenment.

The vibration of spirituality – connecting to the Divine presence in oneself.


The colour orange radiates warmth and happiness, combining the physical energy and stimulation of red with the cheerfulness of yellow.

Orange offers emotional strength in difficult times. It helps us to bounce back from disappointments and despair, assisting in recovery from grief.

The colour psychology of orange is optimistic and uplifting, rejuvenating our spirit. In fact orange is so optimistic and uplifting that we should all find ways to use it in our everyday life, even if it is just an orange coloured pen that we use.

Orange brings spontaneity and a positive outlook on life and is a great colour to use during tough economic times, keeping us motivated and helping us to look on the bright side of life.


The colour green relates to balance and harmony. From a colour psychology perspective, it is the great balancer of the heart and the emotions, creating equilibrium between the head and the heart.

From a meaning of colours perspective, green is also the colour of growth, the colour of spring, of renewal and rebirth. It renews and restores depleted energy. It is the sanctuary away from the stresses of modern living, restoring us back to a sense of well being. This is why there is so much of this relaxing colour on the earth, and why we need to keep it that way.

Green is an emotionally positive colour giving us the ability to love and nurture ourselves and others unconditionally. A natural peacemaker, it must avoid the tendency to become a martyr.


Fuchsia is cheerful, playful, and uplifting. Since the colour gets its name from the purplish-red flower, fuchsia also represents a sense of liveliness, self-assurance, and confidence — just think about how this bright flower stands out boldly among more earthy colours in the garden.

A lively colour of strong beliefs, fuchsia is both cheerful and doubtful. These differing qualities are what make fuchsia so interesting. From its endearing essence to its maternal instincts, fuchsia is liked for many reasons.

Since fuchsia is similar to pink, it also shares some of the same symbolism. Like pink, fuchsia evokes femininity, yet in a more mature sense than might be associated with some of the lighter shades.

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