Meet the Minds Behind the Magic: Deb and Allison’s Journey
The Pioneers of Travel with Meaning: How Allison and Deb Sparked a Movement
At The Divine Destination Collection (TDDC), it’s not just about luxury travel experiences—it’s about transformative journeys that connect you to new cultures, local communities, and your inner self. But what makes these experiences truly special? The women behind them: Deb Niven and Allison Frame.
A Partnership Rooted in Passion
Deb and Allison’s journey began in 1988 at Wynford (yes, we know we are dating ourselves), where Deb (employee #1 and now co-owner) had already established herself as a visionary leader. She has created and championed business excellence and unparalleled client service while promoting a playful, positive, and balanced work environment. It was here that Allison and Deb’s shared vision for meaningful, transformative, and spiritual journey came to life—and they knew they had found something special.
Allison’s love for travel was sparked early on, as she lived in several countries around the world, diving into the languages, cultures, and unique nuances that make each place come alive. She’s that person who doesn’t just see the landmarks—she digs deeper, discovering the heart of each destination and building real connections with locals and their communities. To her, small group travel isn’t just about ticking off a list of sights; it’s about immersion and making memories that linger long after the trip is over. Allison truly believes that travel transforms the traveler!
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The Birth of Transformative Travel
Recognizing the growing demand for spiritual travel that transcends luxury or sightseeing, Allison and Deb combined their expertise and passions to create The Divine Destination Collection. Their vision? To redefine travel as a transformative experience—where luxury, adventure and spirituality meet.
“The Divine Destination Collection allows me to do what I love—travel in comfort and luxury while experiencing the spiritual aspects of each destination and having a ton of fun!” says Deb. “It’s about offering unique spiritual journeys that are aligned with who we are—spirituality is in my DNA!”
From cultural immersion trips to secluded luxury wellness retreats, Deb and Allison have created a platform where every luxury getaway becomes an opportunity for self-discovery. Their hands-on approach—personally curating, planning, and even hosting every luxury travel experience — ensures a level of warmth, fun and exacting attention to detail that is integral to the “Divine” experience.
The Women Behind the Vision
Deb is more than just a leader—she’s a trailblazer. After years in the travel industry, she is the lynchpin in Wynford’s incredible 35 year growth and success (voted Best Workplaces in Canada over multiple years). Her entrepreneurial spirit also led her to establish In The Spirit Yoga Studio and Wine Lounge, a space embodying the mantra, “where wellness meets wicked in joyful harmony.”
Allison’s background in travel logistics, creativity, and cultural immersion gives her the unique ability to design seamless, transformative luxury travel experiences. She has worked for a number of Canada’s largest Meetings & Incentive Travel companies and spent time living in Japan, the Caribbean and central Mexico, where she honed her expertise managing every detail of flawless trips.
“I’ve come to realize that luxury and spirituality can coexist, and this is what I want to share with the world. Travel truly transforms the traveler!” she says.
More Than Travel
At the heart of every spiritual journey is the personal touch that Allison & Deb bring. They’re not just planners or facilitators—they’re hosts, companions, and champions of meaningful connections. Whether trekking along the Camino de Santiago in Spain, exploring Peruvian villages, or soaking in the unique beauty of the Galápagos, they ensure every traveler feels cared for, inspired, and transformed.
As Deb puts it, “Travel is a chance to realign with nature, reflect inwardly, and find meaning beyond the ordinary.”
Looking Ahead
With destinations like the Galápagos on the horizon for 2025, Deb and Allison are continuing their mission to inspire travelers to seek not just adventure, but self-discovery.
Discover More About Transformative Travel
Looking to delve deeper into how travel can change your life? Here are some insightful reads to inspire your spiritual journey:
Deb and Allison’s Must-Read List for 2025:
- Dare to Lead – Brené Brown
- The Untethered Soul: The Journey Beyond Yourself – Michael Singer
- The Four Agreements – Don Miguel Ruiz
- Loving What Is: Four Questions That Can Change Your Life – Byron Katie
- The Alchemist – Paulo Coelho
- The Seven Spiritual Laws of Success: The Practical Guide to the Fulfillment of Your Dreams – Deepak Chopra
These titles reflect the same blend of inspiration and heart-opening insight that define The Divine Destination Collection.
Deb and Allison’s vision extends far beyond travel itineraries—it’s about crafting luxury travel experiences that leave a lasting imprint on the soul. Whether you’re exploring vibrant cultures, connecting with nature’s wonders, or seeking a moment of personal reflection, The Divine Destination Collection invites you to embrace the transformative power of spiritual travel. As they continue to chart new horizons and curate unforgettable experiences, one thing is certain: Allison and Deb aren’t just redefining small group travel—they’re inspiring a movement of meaningful exploration.
Join them, and discover the magic of journeys that change you forever.
